European Institute, London School of Economics
The Problem 1/2
People see why climate change matters generally, but not why it matters to them
The Problem 2/2
How can we deliver personalized messages at scale, cost-effectively, and in a way that engages people on a personal level?
We argue that AI – and in particular its personalized content - could influence climate attitudes and overcome some of the limitations of pure information provision.
Key Advantages:
Online Survey Experiment
See detailed prompts in the appendix Appendix
Participants are randomized into these conditions:
Control: Standard information provision about climate change
Non-Personalized AI: LLM conversation about climate change not tailored to the respondent
Personalized AI (Unrelated Political Topic): Personalized AI-driven conversation about a political topic unrelated to climate change
Personalized AI (Climate): Personalized AI-driven conversation about climate change
Treatments Explanation
Timing and Analysis
Would you like to write a message to your local MP about climate change?
Would you like to learn more about climate change and how to take action?
Would you like to make a donation to a climate NGO?